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Merch Design/Photography/Product Development

Developed for the game Super Animal Royale, these premium hoodie concepts explored how the game's two opposing factions could be expressed through distinct apparel treatments while still sharing a common style.

The Super Animal World Corporation (S.A.W.) hoodie was designed with a more structured and refined aesthetic, reflecting the faction's orderly and authoritative identity through an embossed chest logo, concealed side pockets, woven branding labels, and a French terry interior. In contrast, the Super Animal Super Resistance (S.A.S.R.) hoodie adopted a more expressive and rebellious personality, featuring a chenille embroidered logo, exposed side-entry pockets, printed labels, and a microfleece-lined interior.

Both garments incorporated elevated construction details, including lined hoods, oversized drawstrings, custom printed neck tape, and custom care labels. Careful consideration was given to material selection, branding applications, and finishing techniques to create two distinct garments that felt authentic to their respective factions while maintaining a cohesive premium apparel collection.

Responsibilities

Product
Design direction | Concept development | Apparel design | Material selection | Technical development | Manufacturer coordination
Branding
Logo adaptation | Label design | Custom neck tape design | Care label design
Prototype Review
Sample evaluation | Construction refinement | Material testing | Production feedback

Gallery

12 images