About
Developed for Super Animal Royale, these premium hoodie concepts explored how the game's two opposing factions could be expressed through distinct apparel treatments while sharing a common style.
The Super Animal World Corporation (S.A.W.) hoodie was designed with a more structured and refined aesthetic, reflecting the faction's orderly and authoritative identity through an embossed chest logo, concealed side pockets, woven branding labels, and a French terry interior. In contrast, the Super Animal Super Resistance (S.A.S.R.) hoodie adopted a more expressive and rebellious personality, featuring a chenille embroidered logo, exposed side-entry pockets, printed labels, and a microfleece-lined interior.
Both garments incorporated elevated construction details, including lined hoods, oversized drawstrings, custom printed neck tape, and custom care labels. The project explored how material selection, branding applications, and garment finishing techniques could reinforce the visual identity of each faction while creating a cohesive premium apparel collection.
Responsibilities
- Product: Design direction | Concept development | Apparel design | Material selection | Technical development | Manufacturer coordination
- Branding: Logo adaptation | Label design | Custom neck tape design | Care label design
- Prototype Review: Sample evaluation | Construction refinement | Material testing | Production feedback
