Brand Identity: Instagram Feed
As Brand Experience Manager for Six Hundred Four (SHF), a Vancouver-based limited-edition sneaker brand, I was responsible for developing the brand’s visual presence on Instagram, its primary social media platform. Given the brand’s strong emphasis on storytelling, the focus extended beyond individual posts to the overall composition and narrative flow of the feed.
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Email Newsletter
One of several email marketing campaigns created for Six Hundred Four, this campaign highlights the brand’s Summer Picks selection of four featured sneakers. The design presents a cohesive showcase of selected products through a structured, scroll-based layout.
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Promotional Banner
To promote Six Hundred Four’s Chinese New Year sale, a series of window decals were designed to attract the attention of passersby during the festival. A central pattern, inspired by traditional Chinese coins and accented with peach blossoms to reflect the festive season, was developed around the brand’s logo. Elements of this pattern were then selectively applied across multiple decal designs to create visual variation while maintaining a cohesive overall system.
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Site & Storefront
Pet Craft Supply Co. is a pet product brand offering quality goods at accessible price points. I was responsible for designing and developing both the brand website and its Amazon Storefront.
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Promotional Postcard
For potential brand and artist collaborations with Six Hundred Four, I designed a promotional postcard that communicates the brand’s identity and offerings in a clear, accessible format. The goal was to create a concise piece that quickly conveys key information while encouraging further engagement from prospective collaborators.
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Super Merch Shop
Developed and created the website for Pixile Studio's Super Merch Shop, an online store of in-house merchandize for the game Super Animal Royale, based on the style guide for SAR's branding and illustrations created by SAR's artists.
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Brand Guide – SAR
Redesigned the Super Animal Royale brand guide for media and partnership usage, establishing clear guidelines for the logo, typography, colour, key art, and other brand elements. The guide takes a fun and colourful approach while maintaining the playful, polished, and modern feel of the Super Animal Royale brand.
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Presentation Design
Designed Keynote presentation decks for Super Animal Royale for both public presentations and private business meetings. Emphasized strong visual hierarchy and brand consistency while ensuring each slide remained visually compelling.
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