About the Project
As Brand Experience Manager for Six Hundred Four (SHF), a Vancouver-based limited-edition sneaker brand, I was responsible for developing the brand’s visual presence on Instagram, its primary social media platform. Given the brand’s strong emphasis on storytelling, the focus extended beyond individual posts to the overall composition and narrative flow of the feed.
In the lead-up to the website launch, I designed a series of teaser posts released over several weeks to introduce upcoming product drops. The initial 9-post grid formed the shape of the brand’s logo, populated with silhouettes of select sneakers, offering a first look while maintaining a level of visual concealment. Subsequent rows gradually revealed additional details of individual products, transitioning from abstract forms to clearer product visibility.
Across ongoing artist collaborations, each collection was presented with its own distinct visual language while maintaining overall feed cohesion, allowing each release to feel unique while remaining part of a unified brand system.
Responsibilities
- Photoshoots: Art direction | Styling | Photography
- Imagery: Graphic design | Conceptual planning
