Plushie – Thomas Sledison
About Super Animal Royale's 5th campaign with Makeship to launch the indie game's first NPC plushie. Led product design from concept through production. Full project details available upon request. Responsibilities Product: Design direction | Concept development Photoshoots: Art direction | Styling | Photography Video: Creative direction | Videography | Post-production Marketing Assets: Graphic design | Visual concept development Process & Schematics
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Bilingual Brochure
Brochure distributed at BitSummit, Japan’s leading independent game development festival held annually in Kyoto. Pixile Studios showcased Super Animal Royale and its upcoming expansion, Super Animal World, with a booth at this year’s event. The brochure was designed as a travel guide to invite attendees to Super Animal Island, highlighting its key activities and attractions. It was produced in both Japanese and English to accommodate local attendees as well as international visitors.
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Plushies – Zombie Joes
About Built on prior collaborations with Makeship to launch two plush characters from Super Animal Royale’s “Bwoking Dead” mode as part of their Halloween “Menace” event. Led product design from concept through production. Full project details available upon request. Responsibilities Product: Design direction | Concept development Photoshoots: Art direction | Styling | Photography Marketing Assets: Graphic design | Visual concept development Schematics
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Magnetic Plushies
About As Merchandising Manager at Pixile, I led the design of all branded merchandise, including collaborations and partnerships with external brands. Collaborated with Youtooz to bring two Super Animal Royale characters to their “Shoulder Rider” plush line, balancing brand adaptation with silhouette fidelity through iterative prototype feedback. Also developed the concept and design for a bonus in-game gift-with-purchase. Full project details available upon request. Responsibilities Product: Design direction | Concept development Photoshoots: Art direction | Styling | Photography Marketing Assets: Graphic design | Visual concept development Schematics
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Super Merch Shop
About Developed and created the website for Pixile Studio's Super Merch Shop, an online store of in-house merchandize for the game Super Animal Royale, based on the style guide for SAR's branding and illustrations created by SAR's artists. Designed and manufactured all in-house products, including product and mailer packaging, for the Super Merch Shop. Also photographed or created all product images. Announcement Banners
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Presentation Design
Designed Keynote presentation decks for Super Animal Royale for both public presentations and private business meetings. Emphasized strong visual hierarchy and brand consistency while ensuring each slide remained visually compelling.
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Promotional Banner
About the Project To promote Six Hundred Four’s Chinese New Year sale, a series of window decals were designed to attract the attention of passersby during the festival. A central pattern, inspired by traditional Chinese coins and accented with peach blossoms to reflect the festive season, was developed around the brand’s logo. Elements of this pattern were then selectively applied across multiple decal designs to create visual variation while maintaining a cohesive overall system. The red vertical banner features the phrase “步步高升”, meaning “May every step take you higher”, a sentiment chosen for its relevance to a sneaker store. At the base of the banner, a stylized cartoon pig, representing the Year of the Pig, is depicted wearing sneakers to reinforce the brand connection. For the horizontal window decals, the phrases “Happy New Year” and “Wish you success in everything,” two commonly used Chinese New Year greetings, were placed along the top edges of the window panes. Ultimately, while the full suite of designs was well received by the client, production constraints resulted in only the larger vertical banner being fabricated and installed. Responsibilities Concept | Illustration | Graphic Design
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Site & Storefront
About the Project Pet Craft Supply Co. is a pet product brand offering quality goods at accessible price points. I was responsible for designing and developing both the brand website and its Amazon Storefront. The goal was to establish a more refined and premium digital presence for Pet Craft, distinguishing it from other more budget-focused pet brands under the same parent company. Rather than limiting the site to a simple landing page linking out to Amazon, I proposed expanding it into a browsing experience for users discovering the brand outside of Amazon. The final direction aligned the website closely with the Amazon Storefront, resulting in a unified experience across both platforms. I designed a minimal grid-based layout to support clear product hierarchy and easy browsing. Select best-selling products were highlighted with lifestyle imagery to strengthen visual appeal and encourage engagement. Responsibilities Images: Styling | Photography (with limited use of stock imagery) | Photoshop (isolation and retouching) Amazon Storefront: Layout | Graphic Design Website (Squarespace): Layout | Graphic Design | Custom CSS Development Additional Initiatives: Photoshoots: Due to a lack of suitable lifestyle imagery in the company’s existing archives, I independently organized and directed photoshoots using my own dogs and those of […]
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Promotional Postcard
About the Project For potential brand and artist collaborations with Six Hundred Four, I designed a promotional postcard that communicates the brand’s identity and offerings in a clear, accessible format. The goal was to create a concise piece that quickly conveys key information while encouraging further engagement from prospective collaborators. Responsibilities Photography: Shot and styled all images except the 2nd and 4th back-panel photos Graphic Design: Layout | Typography | Visual styling
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