Beaulaena
About the Project For a small local business that's just starting out, I not only designed the branding and logo but also got to name the business itself. Beaulaena is an independent esthetician who's a certified lash technician as well as a nail technician. For this current iteration of the logo, the client requested to incorporate a whale (her favourite animal). We went with soft blue to go with the theme, and a soft pink as the contrasting colour on the girl on the back of the whale. The overall feel of the brand is emphasized by the girl: peaceful and pampered. Naming: I first suggested the name "Beauleine", which is a portmanteau in French for beauty (beau) and whale (baleine). The client decided to settle with "Beaulaena", with the latin translation of whale (balaena) as the suffix since it also ends with the same last 3 letters of the client's name. Logotype: Handdrawn letters turned into vectors in illustrator. Used a whale's tale as the letter B.
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Promotional Banner
About the Project To promote Six Hundred Four's Chinese New Year sale, new window decals are designed to catch the eye of passersby in this festive season. A pattern, inspired by traditional Chinese coins with peach blossom accents to represent the popular festival, is first created around the brand's logo. Then parts of the pattern are then strategically used on the different decals so they look distinct but still coherent at the same time. "步步高升" on the red vertical banner decal is a CNY phrase that means "May every step take you higher", which I found to be the most fitting phrase that we could use for a sneaker store. The cartoon pig at the bottom of the banner, representing the Year of the Pig, is also wearing sneakers for emphasis. For the horizontal window decals, "Happy New Year" & "Wish you success in everything" (the two most widely and commonly used CNY phrases) line the top edge of the top panes. Ultimately, although the founder loved all the designs, several setbacks only allowed us to put the larger vertical decal into production and display. Responsibilities Concept | Illustration | Graphic Design
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Site & Storefront
About the Project Pet Craft Supply Co. is a new pet product brand that sells quality pet products at affordable prices. I was tasked with building the brand's website and Amazon Storefront. As Pet Craft shares a parent company with some other more affordable pet product brands that are sold through Amazon, I wanted to create a more distinct and deluxe look for the more premium brand name. Instead of the original plan of having a simple landing page with a link to Pet Craft's Amazon Storefront, I proposed for the website to include products for customers who find the brand through other means outside of Amazon. It was then decided that the website will mirror the Amazon Storefront, so I went with a minimal grid layout that will work well on both sites and allow customers to browse through products easily. Select bestselling products are highlighted with lifestyle photos to entice customers to click on the products. Responsibilities Images: Styling | Photography (minus a few stock images) | Photoshop (isolations & touchups) Amazon Storefront: Layout | Graphic Design Website: Layout | Graphic Design | Custom CSS Coding (Squarespace) Additional role(s) I've taken initiative of: Photoshoots: Due to the lack of usable product […]
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Promotional Postcard
About the Project For potential brand and artist collaborations with Six Hundred Four, I created a promotional postcard that summarizes what the brand is about and what we do, that is quick and easy to understand and entices the potential partnering brand or artist to want to know more. Responsibilities Photos: Apart from 2nd and 4th photo on the back of postcard, all images are photographed and styled by me Graphic Design: Styling | Layout | Typography
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Loafie+Doughy Stickers
About the Project In anticipation of a new brand and website for Corgis Loafie and Doughy, I've made some stickers to be distributed and put up as the first products on sale for the brand.
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Brand Identity: Instagram Feed
About the Project As the Brand Experience Manager for a new local Vancouver sneaker brand Six Hundred Four (SHF), I was tasked with building the brand image on the brand's Instagram, which was also its main social media outlet. SHF is a premium brand that specializes in limited-edition artist-designed sneakers. Storytelling is a huge component of the brand's identity, so it was important for not just the individual posts made, but also the entire Instagram feed, to tell stories. To kickstart the launch of SHF's website, a series of images had been released, in the month leading up to the web launch, as teasers for what products will go on sale. The first grid of 9 images form the shape of the brand's logo, which is filled with some of the launching products. Viewers get a preview of the sneaker designs, but the silhouettes of the sneakers are still well-hidden. In the next four rows of images, viewers get teased with parts of individual shoes in each post to begin seeing the silhouettes of the sneakers offered. Over the course of each subsequent artist feature, the brand focused on each collection's unique characteristics to create a feed with a consistent […]
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Email Newsletter
About the Project One of a number of email marketing campaigns I created for Six Hundred Four. The idea for this campaign was to build a seamless showcase for 4 different sneakers selected as the brand's Summer Picks. Artwork from each shoe design is used to highlight the corresponding pair of featured sneakers.
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Möbius Floe Info Poster
About the Project An informational poster created for SFU Pain Studies Lab's VR game Möbius Floe, to be presented at SFU's annual FCAT (Faculty of Communication, Art, and Technology) Undergraduate Conference. Information for the poster are all carefully selected and sectioned across a 3-column layout to ensure that the audience can easily pick up the most important points that we want to convey. Asymmetrical balance is kept throughout the poster to keep the reader's eyes flowing smoothly from one section of information to another. Printed on a 24"x36" foam core board. Disclaimer: I did not design the game logo.
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