About the Project
To promote Six Hundred Four’s Chinese New Year sale, a series of window decals were designed to attract the attention of passersby during the festival. A central pattern, inspired by traditional Chinese coins and accented with peach blossoms to reflect the festive season, was developed around the brand’s logo. Elements of this pattern were then selectively applied across multiple decal designs to create visual variation while maintaining a cohesive overall system.
The red vertical banner features the phrase “步步高升”, meaning “May every step take you higher”, a sentiment chosen for its relevance to a sneaker store. At the base of the banner, a stylized cartoon pig, representing the Year of the Pig, is depicted wearing sneakers to reinforce the brand connection.
For the horizontal window decals, the phrases “Happy New Year” and “Wish you success in everything,” two commonly used Chinese New Year greetings, were placed along the top edges of the window panes.
Ultimately, while the full suite of designs was well received by the client, production constraints resulted in only the larger vertical banner being fabricated and installed.
Responsibilities
- Concept | Illustration | Graphic Design
