About the Project
Pet Craft Supply Co. is a pet product brand offering quality goods at accessible price points. I was responsible for designing and developing both the brand website and its Amazon Storefront.
The goal was to establish a more refined and premium digital presence for Pet Craft, distinguishing it from other more budget-focused pet brands under the same parent company.
Rather than limiting the site to a simple landing page linking out to Amazon, I proposed expanding it into a browsing experience for users discovering the brand outside of Amazon. The final direction aligned the website closely with the Amazon Storefront, resulting in a unified experience across both platforms.
I designed a minimal grid-based layout to support clear product hierarchy and easy browsing. Select best-selling products were highlighted with lifestyle imagery to strengthen visual appeal and encourage engagement.
Responsibilities
- Images: Styling | Photography (with limited use of stock imagery) | Photoshop (isolation and retouching)
- Amazon Storefront: Layout | Graphic Design
- Website (Squarespace): Layout | Graphic Design | Custom CSS Development
Additional Initiatives:
- Photoshoots: Due to a lack of suitable lifestyle imagery in the company’s existing archives, I independently organized and directed photoshoots using my own dogs and those of friends to create product-focused lifestyle content.
Website Frontpage
More Website Pages...
Amazon Storefront
