The goal was to establish a more refined and premium digital presence for Pet Craft, distinguishing it from other more budget-focused pet brands under the same parent company.

Rather than limiting the site to a simple landing page linking out to Amazon, I proposed expanding it into a browsing experience for users discovering the brand outside of Amazon. The final direction aligned the website closely with the Amazon Storefront, resulting in a unified experience across both platforms.

I designed a minimal grid-based layout to support clear product hierarchy and easy browsing. Select best-selling products were highlighted with lifestyle imagery to strengthen visual appeal and encourage engagement.