Site & Storefront

About the Project Pet Craft Supply Co. is a new pet product brand that sells quality pet products at affordable prices. I was tasked with building the brand's website and Amazon Storefront. As Pet Craft shares a parent company with some other more affordable pet product brands that are sold through Amazon, I wanted to create a more distinct and deluxe look for the more premium brand name.  Instead of the original plan of having a simple landing page with a link to Pet Craft's Amazon Storefront, I proposed for the website to include products for customers who find the brand through other means outside of Amazon. It was then decided that the website will mirror the Amazon Storefront, so I went with a minimal grid layout that will work well on both sites and allow customers to browse through products easily. Select bestselling products are highlighted with lifestyle photos to entice customers to click on the products. Responsibilities Images: Styling | Photography (minus a few stock images) | Photoshop (isolations & touchups) Amazon Storefront: Layout | Graphic Design Website: Layout | Graphic Design | Custom CSS Coding (Squarespace) Additional role(s) I've taken initiative of: Photoshoots: Due to the lack of usable product […]
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Sneaker Photography

About the Project A personal project to experiment with different styles of product photography and post production, utilizing only the flourescent lights from the ceiling of the room with no help from any other lighting equipment. Preview magazine spreads for presentation aethetic purpose only Details Shot on Canon EOS 5D MKII 50mm f/1.8 & 40mm f/2.8 Post-production Adobe Photoshop CS6
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Landscape Photography

About PERSONAL PROJECT: EXPERIMENTAL LANDSCAPE PHOTOGRAPHY SEA TO SKY HIGHWAY Challenged myself to take some well-composed shots along the Sea to Sky highway in a fast moving car. PERSEIDS METEOR SHOWER After finding out about the Perseids Meteor Shower "outburst" that was happening this year, I knew I had to go see it and attempt to capture it on camera. I've only ever seen shooting stars maybe twice in my life before this, and this event also marks the first time I've ever experimented with astrophotography. I was lucky to be able to capture about four to six meteors in some of the shots.  Preview magazine spreads for presentation aethetic purpose only Details Shot on Canon EOS 5D MKII 24-70mm f/2.8 Post-production Adobe Photoshop CS6
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