Plushie – Thomas Sledison
About Super Animal Royale's 5th campaign with Makeship to launch the indie game's first NPC plushie. Led product design from concept through production. Full project details available upon request. Responsibilities Product: Design direction | Concept development Photoshoots: Art direction | Styling | Photography Video: Creative direction | Videography | Post-production Marketing Assets: Graphic design | Visual concept development Project Breakdown
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Vinyl – Dogna
About Super Animal Royale's collaboration with Youtooz to launch the indie game's first vinyl collectibles. Led product design from concept through production. Full project details available upon request. Responsibilities Product: Design direction | Concept development Photoshoots: Art direction | Styling | Photography Video: Creative direction | Videography | Post-production Marketing Assets: Graphic design | Visual concept development Project Breakdown
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Plushies – Zombie Joes
About Built on prior collaborations with Makeship to launch two plush characters from Super Animal Royale’s “Bwoking Dead” mode as part of their Halloween “Menace” event. Led product design from concept through production. Full project details available upon request. Responsibilities Product: Design direction | Concept development Photoshoots: Art direction | Styling | Photography Marketing Assets: Graphic design | Visual concept development Schematics
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Magnetic Plushies
About As Merchandising Manager at Pixile, I led the design of all branded merchandise, including collaborations and partnerships with external brands. Collaborated with Youtooz to bring two Super Animal Royale characters to their “Shoulder Rider” plush line, balancing brand adaptation with silhouette fidelity through iterative prototype feedback. Also developed the concept and design for a bonus in-game gift-with-purchase. Full project details available upon request. Responsibilities Product: Design direction | Concept development Photoshoots: Art direction | Styling | Photography Marketing Assets: Graphic design | Visual concept development Schematics
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Hoodie Designs
About Developed for Super Animal Royale, these premium hoodie concepts explored how the game's two opposing factions could be expressed through distinct apparel treatments while sharing a common style. The Super Animal World Corporation (S.A.W.) hoodie was designed with a more structured and refined aesthetic, reflecting the faction's orderly and authoritative identity through an embossed chest logo, concealed side pockets, woven branding labels, and a French terry interior. In contrast, the Super Animal Super Resistance (S.A.S.R.) hoodie adopted a more expressive and rebellious personality, featuring a chenille embroidered logo, exposed side-entry pockets, printed labels, and a microfleece-lined interior. Both garments incorporated elevated construction details, including lined hoods, oversized drawstrings, custom printed neck tape, and custom care labels. The project explored how material selection, branding applications, and garment finishing techniques could reinforce the visual identity of each faction while creating a cohesive premium apparel collection. Responsibilities Product: Design direction | Concept development | Apparel design | Material selection | Technical development | Manufacturer coordination Branding: Logo adaptation | Label design | Custom neck tape design | Care label design Prototype Review: Sample evaluation | Construction refinement | Material testing | Production feedback Additional Photos
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Reversible Totes
About Designed for Super Animal Royale's Super Merch Shop, these reversible tote bags were inspired by two of the game's most recognizable characters. The project focused on creating merchandise that functioned as both a practical everyday accessory and a recognizable expression of the game's visual identity. Durability and usability were key considerations throughout the design process. Premium materials were selected to withstand regular use, while the bag dimensions were carefully balanced based on real-world travel and everyday carry needs, resulting in a size that is spacious without feeling oversized. Bold colour palettes based on the characters were used on the exterior of each tote to maximize visibility and recognition. The designs have proven effective in real-world settings, drawing attention from both Super Animal Royale players familiar with the characters and people encountering the designs for the first time. Responsibilities Product: Design direction | Concept development | Material selection | Technical development | Manufacturer coordination | Product oversight Photoshoots: Art direction | Styling | Photography Marketing Assets: Graphic design | Visual concept development | Product rendering | Promotional imagery Product Images
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Drinkware Design
About Designed for Super Animal Royale's Super Merch Shop, these tumblers were adapted from the game's iconic healing items, translating digital assets into functional consumer products while preserving their recognizable appearance. Green inserts reference the in-game health juice, while the packaging extends the same visual language to create a cohesive merchandise experience. The original health juice artwork was also adapted into collectible stickers included with each tumbler purchase. Responsibilities Product: Design direction | Concept development | Technical development | Manufacturer coordination | Product oversight Photoshoots: Art direction | Styling | Photography Marketing Assets: Graphic design | Visual concept development | Product rendering | Promotional imagery Additional Product Photos
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Super Merch Shop
About Developed and created the website for Pixile Studio's Super Merch Shop, an online store of in-house merchandize for the game Super Animal Royale, based on the style guide for SAR's branding and illustrations created by SAR's artists. Designed and manufactured all in-house products, including product and mailer packaging, for the Super Merch Shop. Also photographed or created all product images. Announcement Banners
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Site & Storefront
About the Project Pet Craft Supply Co. is a pet product brand offering quality goods at accessible price points. I was responsible for designing and developing both the brand website and its Amazon Storefront. The goal was to establish a more refined and premium digital presence for Pet Craft, distinguishing it from other more budget-focused pet brands under the same parent company. Rather than limiting the site to a simple landing page linking out to Amazon, I proposed expanding it into a browsing experience for users discovering the brand outside of Amazon. The final direction aligned the website closely with the Amazon Storefront, resulting in a unified experience across both platforms. I designed a minimal grid-based layout to support clear product hierarchy and easy browsing. Select best-selling products were highlighted with lifestyle imagery to strengthen visual appeal and encourage engagement. Responsibilities Images: Styling | Photography (with limited use of stock imagery) | Photoshop (isolation and retouching) Amazon Storefront: Layout | Graphic Design Website (Squarespace): Layout | Graphic Design | Custom CSS Development Additional Initiatives: Photoshoots: Due to a lack of suitable lifestyle imagery in the company’s existing archives, I independently organized and directed photoshoots using my own dogs and those of […]
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Sneaker Photography
About the Project A personal project exploring variations in product photography and post-production techniques under controlled lighting constraints. All images were captured using only overhead fluorescent lighting, without the use of additional lighting equipment. Preview magazine spreads for visual presentation purpose only Details Shot on Canon EOS 5D MKII 50mm f/1.8, 40mm f/2.8 Post-production Adobe Photoshop CS6
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