Loafie+Doughy Stickers
About the Project In preparation for the launch of Loafie and Doughy's website, I designed a set of stickers to be distributed as early merchandise for the brand.
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Brand Identity: Instagram Feed
About the Project As Brand Experience Manager for Six Hundred Four (SHF), a Vancouver-based limited-edition sneaker brand, I was responsible for developing the brand’s visual presence on Instagram, its primary social media platform. Given the brand’s strong emphasis on storytelling, the focus extended beyond individual posts to the overall composition and narrative flow of the feed. In the lead-up to the website launch, I designed a series of teaser posts released over several weeks to introduce upcoming product drops. The initial 9-post grid formed the shape of the brand’s logo, populated with silhouettes of select sneakers, offering a first look while maintaining a level of visual concealment. Subsequent rows gradually revealed additional details of individual products, transitioning from abstract forms to clearer product visibility. Across ongoing artist collaborations, each collection was presented with its own distinct visual language while maintaining overall feed cohesion, allowing each release to feel unique while remaining part of a unified brand system. Responsibilities Photoshoots: Art direction | Styling | Photography Imagery: Graphic design | Conceptual planning
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Email Newsletter
About the Project One of several email marketing campaigns created for Six Hundred Four, this campaign highlights the brand’s Summer Picks selection of four featured sneakers. The design presents a cohesive showcase of selected products through a structured, scroll-based layout. Artwork elements from each sneaker were isolated and used within their respective product sections to reinforce a cohesive, section-specific design system.
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Möbius Floe Info Poster
About the Project An informational poster created for SFU Pain Studies Lab's VR game Möbius Floe, to be presented at SFU's annual FCAT (Faculty of Communication, Art, and Technology) Undergraduate Conference. Information for the poster are all carefully selected and sectioned across a 3-column layout to ensure that the audience can easily pick up the most important points that we want to convey. Asymmetrical balance is kept throughout the poster to keep the reader's eyes flowing smoothly from one section of information to another. Printed on a 24"x36" foam core board. Disclaimer: I did not design the game logo.
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Möbius Floe Postcards
About the Project nformational postcards created for SFU Pain Studies Lab's VR game Möbius Floe, to be distributed during game demos. Disclaimer: I did not design the game logo.
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