About
Designed for Super Animal Royale's Super Merch Shop, these reversible tote bags were inspired by two of the game's most recognizable characters. The project focused on creating merchandise that functioned as both a practical everyday accessory and a recognizable expression of the game's visual identity.
Durability and usability were key considerations throughout the design process. Premium materials were selected to withstand regular use, while the bag dimensions were carefully balanced based on real-world travel and everyday carry needs, resulting in a size that is spacious without feeling oversized.
Bold colour palettes based on the characters were used on the exterior of each tote to maximize visibility and recognition. The designs have proven effective in real-world settings, drawing attention from both Super Animal Royale players familiar with the characters and people encountering the designs for the first time.
Responsibilities
- Product: Design direction | Concept development | Material selection | Technical development | Manufacturer coordination | Product oversight
- Photoshoots: Art direction | Styling | Photography
- Marketing Assets: Graphic design | Visual concept development | Product rendering | Promotional imagery
