MENU

Magnetic Plushies

About

As the Merchandizing Manager at Pixile, I lead the designing of all our branded merchandize, including collaborations and partnerships with other brands.

Youtooz proposed turning two of our most popular Super Animals into plushies under their 'Shoulder Rider' (magnetic) line. I worked with the Youtooz team directly to ensure we retain as much of our Super Animals' shapes and silhouettes as possible since their classic circular eyes will be replaced with the Youtooz grinning eyes, providing detailed notes and instructions for revisions on each prototype until we arrived at the final product.

Came up with idea for and helped design the bonus digital (in-game) gift-with-purchase.

Full project rundown available upon request.

Responsibilities

  • Product: Design direction
  • Photoshoots: Directing | Styling | Photography
  • Imagery: Graphic Design | Conceptual Planning