Super Merch Shop
About Developed and created the website for Pixile Studio's Super Merch Shop, an online store of in-house merchandize for the game Super Animal Royale, based on the style guide for SAR's branding and illustrations created by SAR's artists. Designed and manufactured all in-house products, including product and mailer packaging, for the Super Merch Shop. Also photographed or created all product images.
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Beaulaena
About the Project For a small local business that's just starting out, I not only designed the branding and logo but also got to name the business itself. Beaulaena is an independent esthetician who's a certified lash technician as well as a nail technician. For this current iteration of the logo, the client requested to incorporate a whale (her favourite animal). We went with soft blue to go with the theme, and a soft pink as the contrasting colour on the girl on the back of the whale. The overall feel of the brand is emphasized by the girl: peaceful and pampered. Naming: I first suggested the name "Beauleine", which is a portmanteau in French for beauty (beau) and whale (baleine). The client decided to settle with "Beaulaena", with the latin translation of whale (balaena) as the suffix since it also ends with the same last 3 letters of the client's name. Logotype: Handdrawn letters turned into vectors in illustrator. Used a whale's tale as the letter B.
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Promotional Banner
About the Project To promote Six Hundred Four's Chinese New Year sale, new window decals are designed to catch the eye of passersby in this festive season. A pattern, inspired by traditional Chinese coins with peach blossom accents to represent the popular festival, is first created around the brand's logo. Then parts of the pattern are then strategically used on the different decals so they look distinct but still coherent at the same time. "步步高升" on the red vertical banner decal is a CNY phrase that means "May every step take you higher", which I found to be the most fitting phrase that we could use for a sneaker store. The cartoon pig at the bottom of the banner, representing the Year of the Pig, is also wearing sneakers for emphasis. For the horizontal window decals, "Happy New Year" & "Wish you success in everything" (the two most widely and commonly used CNY phrases) line the top edge of the top panes. Ultimately, although the founder loved all the designs, several setbacks only allowed us to put the larger vertical decal into production and display. Responsibilities Concept | Illustration | Graphic Design
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Loafie+Doughy Stickers
About the Project In anticipation of a new brand and website for Corgis Loafie and Doughy, I've made some stickers to be distributed and put up as the first products on sale for the brand.
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Doodle: Portrait Study
About the Project Personal Project – Experimenting with different painting techniques. Sketched and painted in Photoshop with a Wacom tablet.
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