Plushies – Zombie Joes
About Having already worked with Makeship previously for plushie collaborations, we decided to participate in their Halloween 'Menace' event to release two characters from Super Animal Royale's 'Bwoking Dead' game mode. Led and managed the product design throughout the whole project lifecycle. Full project rundown available upon request. Responsibilities Product: Design direction Photoshoots: Directing | Styling | Photography Marketing Imagery: Graphic Design | Conceptual Planning Schematics
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Magnetic Plushies
About As the Merchandizing Manager at Pixile, I lead the designing of all our branded merchandize, including collaborations and partnerships with other brands. Youtooz proposed turning two of our most popular Super Animals into plushies under their 'Shoulder Rider' (magnetic) line. I worked with the Youtooz team directly to ensure we retain as much of our Super Animals' shapes and silhouettes as possible since their classic circular eyes will be replaced with the Youtooz grinning eyes, providing detailed notes and instructions for revisions on each prototype until we arrived at the final product. Came up with idea for and helped design the bonus digital (in-game) gift-with-purchase. Full project rundown available upon request. Responsibilities Product: Design direction Photoshoots: Directing | Styling | Photography Imagery: Graphic Design | Conceptual Planning Schematics
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Super Merch Shop
About Developed and created the website for Pixile Studio's Super Merch Shop, an online store of in-house merchandize for the game Super Animal Royale, based on the style guide for SAR's branding and illustrations created by SAR's artists. Designed and manufactured all in-house products, including product and mailer packaging, for the Super Merch Shop. Also photographed or created all product images.
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Beaulaena
About the Project For a small local business that's just starting out, I not only designed the branding and logo but also got to name the business itself. Beaulaena is an independent esthetician who's a certified lash technician as well as a nail technician. For this current iteration of the logo, the client requested to incorporate a whale (her favourite animal). We went with soft blue to go with the theme, and a soft pink as the contrasting colour on the girl on the back of the whale. The overall feel of the brand is emphasized by the girl: peaceful and pampered. Naming: I first suggested the name "Beauleine", which is a portmanteau in French for beauty (beau) and whale (baleine). The client decided to settle with "Beaulaena", with the latin translation of whale (balaena) as the suffix since it also ends with the same last 3 letters of the client's name. Logotype: Handdrawn letters turned into vectors in illustrator. Used a whale's tale as the letter B.
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Promotional Banner
About the Project To promote Six Hundred Four's Chinese New Year sale, new window decals are designed to catch the eye of passersby in this festive season. A pattern, inspired by traditional Chinese coins with peach blossom accents to represent the popular festival, is first created around the brand's logo. Then parts of the pattern are then strategically used on the different decals so they look distinct but still coherent at the same time. "步步高升" on the red vertical banner decal is a CNY phrase that means "May every step take you higher", which I found to be the most fitting phrase that we could use for a sneaker store. The cartoon pig at the bottom of the banner, representing the Year of the Pig, is also wearing sneakers for emphasis. For the horizontal window decals, "Happy New Year" & "Wish you success in everything" (the two most widely and commonly used CNY phrases) line the top edge of the top panes. Ultimately, although the founder loved all the designs, several setbacks only allowed us to put the larger vertical decal into production and display. Responsibilities Concept | Illustration | Graphic Design
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Site & Storefront
About the Project Pet Craft Supply Co. is a new pet product brand that sells quality pet products at affordable prices. I was tasked with building the brand's website and Amazon Storefront. As Pet Craft shares a parent company with some other more affordable pet product brands that are sold through Amazon, I wanted to create a more distinct and deluxe look for the more premium brand name. Instead of the original plan of having a simple landing page with a link to Pet Craft's Amazon Storefront, I proposed for the website to include products for customers who find the brand through other means outside of Amazon. It was then decided that the website will mirror the Amazon Storefront, so I went with a minimal grid layout that will work well on both sites and allow customers to browse through products easily. Select bestselling products are highlighted with lifestyle photos to entice customers to click on the products. Responsibilities Images: Styling | Photography (minus a few stock images) | Photoshop (isolations & touchups) Amazon Storefront: Layout | Graphic Design Website: Layout | Graphic Design | Custom CSS Coding (Squarespace) Additional role(s) I've taken initiative of: Photoshoots: Due to the lack of usable product […]
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Promotional Postcard
About the Project For potential brand and artist collaborations with Six Hundred Four, I created a promotional postcard that summarizes what the brand is about and what we do, that is quick and easy to understand and entices the potential partnering brand or artist to want to know more. Responsibilities Photos: Apart from 2nd and 4th photo on the back of postcard, all images are photographed and styled by me Graphic Design: Styling | Layout | Typography
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Loafie+Doughy Stickers
About the Project In anticipation of a new brand and website for Corgis Loafie and Doughy, I've made some stickers to be distributed and put up as the first products on sale for the brand.
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Brand Identity: Instagram Feed
About the Project As the Brand Experience Manager for a new local Vancouver sneaker brand Six Hundred Four (SHF), I was tasked with building the brand image on the brand's Instagram, which was also its main social media outlet. SHF is a premium brand that specializes in limited-edition artist-designed sneakers. Storytelling is a huge component of the brand's identity, so it was important for not just the individual posts made, but also the entire Instagram feed, to tell stories. To kickstart the launch of SHF's website, a series of images had been released, in the month leading up to the web launch, as teasers for what products will go on sale. The first grid of 9 images form the shape of the brand's logo, which is filled with some of the launching products. Viewers get a preview of the sneaker designs, but the silhouettes of the sneakers are still well-hidden. In the next four rows of images, viewers get teased with parts of individual shoes in each post to begin seeing the silhouettes of the sneakers offered. Over the course of each subsequent artist feature, the brand focused on each collection's unique characteristics to create a feed with a consistent […]
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